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MEDIA REPRESENTS THE MAJORITY OF YOUR ADVERTISING BUDGET.
ARE YOU MAKING WISE DECISIONS?
ARE YOU SURE?
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In today’s wildly changing media marketplace
it is essential that Marketing Directors critically assess on
a regular basis how their media dollars are being spent.
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Media should not be a mysterious black hole
into which your ad dollars disappear. Media can be simple if
you follow a few key rules.
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Remember, it’s your money. Ask questions,
get answers and spend wisely.
ASK YOURSELF:
- Who is minding the media store? This should not be the sole
responsibility of your agency partner or media vendors.
- “The medium is the message.” More than ever, this
is true. Are you keeping up with current media trends and opportunities?
Is your agency?
- Has your target audience been identified correctly? Has it
been researched, refined and refined again?
- What’s your competition up to? Are you provided with
competitive media spending reports on a regular basis?
- Are you still paying a 15% agency commission when you buy
media? If so, you are overpaying.
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