home who what why references clients resources links contact


 

 

 

Sandra Manning

MEDIA REPRESENTS THE MAJORITY OF YOUR ADVERTISING BUDGET.
ARE YOU MAKING WISE DECISIONS?
ARE YOU SURE?

  • In today’s wildly changing media marketplace it is essential that Marketing Directors critically assess on a regular basis how their media dollars are being spent.
  • Media should not be a mysterious black hole into which your ad dollars disappear. Media can be simple if you follow a few key rules.
  • Remember, it’s your money. Ask questions, get answers and spend wisely.

ASK YOURSELF:

  1. Who is minding the media store? This should not be the sole responsibility of your agency partner or media vendors.
  2. “The medium is the message.” More than ever, this is true. Are you keeping up with current media trends and opportunities? Is your agency?
  3. Has your target audience been identified correctly? Has it been researched, refined and refined again?
  4. What’s your competition up to? Are you provided with competitive media spending reports on a regular basis?
  5. Are you still paying a 15% agency commission when you buy media? If so, you are overpaying.

(click here for answers)

Home       Who I Am       What I Do        Why I Can        References        Clients       Resources       Useful Links       Contact Me